Effectively managing writers requires establishing concrete strategies that boost a writing team’s influence and performance. Well-managed teams collaborate effectively, which leads to quality content. Some key strategies when managing writers include clearly defining the vision and strategy of a project or organization.

Writers should understand their content's purpose, value proposition, and audience. They must also know how their content supports business or project objectives and guides brand identity. Managers should ensure their writers understand each work's key messages, themes, and tones through clear and consistent communication and by providing training materials, such as templates, to act as guides.

Regular feedback and coaching help writers consistently improve their skills and performance. Make feedback specific, timely, and constructive, focusing on strengths and areas that require improvement.

Tools such as online editing software, content scoring platforms, and peer review can help boost the writer’s feedback process. Make coaching initiatives ongoing, supportive, and customized to meet each writer's needs and objectives. Other initiatives, such as training and mentoring, can help writers acquire new skills or overcome their work challenges.